Experimental Concept Design for NIKE
Sport isn’t just a physical act—it’s a mindset. This concept design explores the restless energy we feel when movement is missing from our lives. Inspired by art-house horror aesthetics, the visuals reflect the agitation and unease that linger when we’re disconnected from sport. The glitch typography and distorted imagery symbolize that tension, while the NIKE shoe stands as the catalyst for transformation—a tool that turns negativity into momentum.
The design process blended 3D-generated scenes with AI-driven interpretations, creating a raw, unconventional look that captures the emotional shift from inertia to action. Out of 25 unique visual compositions, two were chosen to shape the lighting and environment, amplifying the shoe’s presence as a symbol of self-betterment through movement.
Because when sport returns, so does our balance. NIKE helps us chase that feeling—every step of the way.
