VIAGRA new packaging

Viagra new pack for BBDO Russia. Presentation of Viagra's new packaging for the Russian market. The concept was to emulate projection mapping and to create the illusion that the pack is within a pack. The challenges were creating an interesting and believable space, animation of the elements of the packaging to create a sense of greater depth and quality; and rendering with a tight deadline.

Viagra new pack for BBDO Russia. Presentation of Viagra's new packaging for the Russian market. The concept was to emulate projection mapping and to create the illusion that the pack is within a pack. The challenges were creating an interesting and believable space, animation of the elements of the packaging to create a sense of greater depth and quality; and rendering with a tight deadline.
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